Exporting “made in Italy” the right way: Italian football trainers’ awesome press conferences

Should I start with stating the obvious importance football has in Italian cultural and social life? I don’t think so, since I’m sure you all know how and how much Italians can get completely nuts when it comes to football. Being a national pride, the italian know-how of the game had been jealously kept inside national borders until two decades ago, when foreign clubs started to employ italian trainers in order to speed up the growth of their own football movements.

Read the full article on Kappa Language School’s website.

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